David Hirschfeld is a 35-year software development veteran with a unique perspective on technological innovation and business growth. A former physics student from UCLA, David's career spans leadership roles at tech giants like Computer Associates, Texas Instruments, Intel, and Motorola, before launching his first startup—which grew to 800 customers across 22 countries and was successfully sold in 2000.

Since founding Tekyz Inc. in 2007, David has emerged as a strategic advisor specializing in AI-driven workflow transformation for scaleups and in the design & development of startups. Having collaborated with over 70 startups, he developed the Launch 1st Method—a systematic approach that minimizes risks and accelerates software company success with reduced reliance on investor funding.

David's expertise bridges cutting-edge AI technologies, workflow optimization, and startup ecosystem dynamics.

Marcelo Calbucci is an entrepreneur, innovator, technologist, and author. He’s been building software products for over thirty years, having sold his first software at age fourteen. He has worked at Microsoft (Exchange Server & Bing) and Amazon (People eXperience & Technology), leading software engineering, product, data science, and UX. He has founded six startups in Seattle and London and launched a dozen tech projects. He’s the inventor of eleven patents. Marcelo has been a community builder in Seattle, organizing dozens of meetups, events, and conferences. He has written over one thousand blog posts and articles on his web-site and other tech publications. Outside of tech and startups, Marcelo loves to cook elaborate meals for friends, run marathons (eight and counting), and travel with his wife and kids.